Brand Engagement Strategy Director

Brand Engagement Strategy Director

Job description:

AMP, a full-service marketing agency is looking for a multidisciplinary brand engagement strategist with proven experience at building brands, crafting disruptive creative briefs and designing consumer journeys to help deliver breakthrough creative campaigns for clients while also ensuring that the most contextual messages are experienced at the right place and time.

The right candidate will bring a modern approach to designing connected experiences for brands by converging the divergent paths that consumers take today to discover, consider, engage and commit to a brand.

What we offer:

• Full-Time Benefits (Medical, Dental, Vision, Life)
• 401(k) with company match
• Training and Career Development
• Generous Paid Time-Off 

Qualifications:

This role requires at least 7-8 years of experience either in a traditional brand strategy role or a comms strategy role at an advertising agency. Please note that candidates who have not worked for a considerable time in the strategy department will not be considered. The position requires the person to be:

• A provocative storyteller – bring fresh human insights and cultural perspectives to help lay the foundation for breakthrough creative and channel execution.
• A true dot connector – proven experience collaborating with media team, technologists, experience designers and creative teams to build and bring a cohesive communication architecture to life.
• A strong analytical thinker and research translator – must be conversant with research tools such as MRI/Simmons, Google Analytics and Kantar Monitor to uncover insights that drive communications and channel planning.

A student of culture and technological platforms, and perspectives on how they guide and shape consumer perceptions and actions.

Responsibilities:

Strategic Planning:

• Develop brand and communication strategy that help clients grow their business and elevate cultural relevancy for their brands.
• Craft inspiring creative briefs to guide creative team to execute powerful marketing campaigns.
• Well conversant with research tools and resources that help in crafting brand/campaign strategy.

Connections Planning:

• Design consumer engagement eco-systems that informs when, where and how a brand should connect with its audience to help the creative team move from big idea development to create specific communications along the consumer journey.
• Partner with research analysts to deliver data-informed engagement plans.

Job Will Remain Open Until Filled