Associate Director, Marketing Analytics | Job in Boston, MA. | Advantage Solutions | #2024-431523
Minimum: USD $130,000.00/Yr.
Maximum: USD $150,000.00/Yr.

Associate Director, Marketing Analytics

AMP is searching for an experienced marketing mind to join our growing Analytics team. Aspiring candidates should have a passion for the power of data, critical thinking, storytelling, and cross-team collaboration. The Associate Director will work closely with our Media and Strategy teams, and have a visible position within the agency; leading a subset of our team across several key accounts, and contributing to the evolution of our agency’s measurement program.

Requirements/Skills:

  • Between 5-7 years of agency or brand-side marketing analytics experience, inclusive of web and media analytics work.
  • A history of operating in client-facing or communication-focused roles where measurement strategy, technical implementations, presentation and storytelling were key responsibilities.
  • Strong critical-thinking capabilities; including the ability to clearly articulate the “why” and the “what next” of a performance insight.
  • Experience managing and mentoring junior team members.
  • Experience with a tag management solution (e.g. GTM, Tealium).
  • Advanced working knowledge of key web analytics platforms (e.g. Google Analytics).
  • Advanced working knowledge of key platforms and data types in the marketing space; specifically, media ad-serving data (e.g. DCM, DV360), and social platform data (e.g. Facebook/Instagram, Pinterest).
  • Experience with at least one data analysis/visualization tool (e.g. Power BI, Tableau, Data Studio) is required.
  • Working knowledge of database concepts (e.g. granularity, primary keys, foreign keys, joins) is required.
  • Experience with presentation software (e.g. PowerPoint, Keynote) is required.
  • Experience with an attribution technology provider (e.g. Visual IQ, C3) is a plus.

Responsibilities:

  • Act as the Strategic Lead on several key agency accounts – providing mentorship and guidance to the internal team, and serving as a trusted partner to primary client stakeholders.
  • Collaborate closely with client and internal teams to develop measurement strategy, data strategy, insight generation, integrated cross-channel storytelling, and analytics program evolution.
  • Act as a technical resource to implement tracking and data flows required to support data strategy.
  • Manage and mentor junior team members, with a focus on skill/career development and “working smart”.
  • Contribute to the evolution of our team, including best practices, ways-of-working, and core competencies.

About AMP Agency

AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, Seattle and Los Angeles. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.

Associate Director, Marketing Analytics

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