Sr Consumer Research Analyst | Job in Minneapolis, MN. | Advantage Solutions | #2024-431300
Minimum: USD $70,000.00/Yr.
Maximum: USD $90,000.00/Yr.

GUEST QUEST OVERVIEW

Guest Quest provides primary research and retail consulting to drive strategic business initiatives and decision making for our clients. Our approach delivers primary research generated insights and actionable recommendations that lead to sales growth and guide new business development. We provide an array of research capabilities that allow businesses to better understand shopper behavior and are always evolving and customizing our service offering to meet our client’s needs. The environment is fast paced and a combination of independent and highly collaborative working style. As the ideal candidate, you must be adaptable, organized, high energy, a creative problem solver and an innately curious individual.

JOB RESPONSIBILITIES

  • Support qualitative and quantitative shopper research projects under the direction of a senior researcher. This will include operating in the role of project manager, moderator in-training, survey writer, note-taker, data analyst and storyteller.
  • Eventually lead small-scope projects from start to finish as skills and confidence develops.
  • Own the execution of Guest Quest’s review seeding program which includes activities like: communication with clients, recruiting, screening & communicating with participants, tracking shipments, troubleshooting, and recapping events for clients.
  • Develop an expertise in social listening utilizing a variety of social intelligence tools. Prior experience in social listening is not required, but general curiosity about the insights that can be gained from consumer chatter on the internet is required.
  • Analyze and interpret research data including quantitative survey data qualitative interview data.
  • Note-takers for qualitative interviews and create an easy to analyze format for report writing.
  • Develop stories founded on data and relevant action oriented insights for our clients in a concise and clear manner.
  • Effectively manage planning and execution logistics for Guest Room and other qualitative research. This will include coordinating with 3rd party recruitment firms, recruiting, screening & scheduling participants, coordinating pre-interview activities and managing day of logistics.

SKILLS

  • Excellent interpersonal & organizational skills
  • Proactive and committed to delivering results
  • Team oriented, with proficiency in working with a large degree of autonomy
  • Exceptional attention to detail; ability to successfully manage multiple projects and tasks
  • Aptitude for learning new technology and applications
  • Proficiency with Windows-based office software (Excel, PowerPoint, Outlook, Word)
  • Willingness to travel 20% of the time
  • Bachelor’s degree in business, statistics, marketing, market research or psychology (preferred)
  • 2+ years of relevant experience (marketing, market research, data analytics)

Industry: Market Research, Data Analytics, Insights & Intelligence, Category Management, Retail

About JLB:

JLB is a retail business consulting firm dedicated to driving business growth for our clients. We offer Sales + Account Management, Category Management, Consumer Research, Business Insights, Creative Strategy + Experience and Retail Services support for numerous brands at Target. Our team comes from a variety of backgrounds and we are committed to fostering an environment that promotes diversity and inclusion.

Job Will Remain Open Until Filled

Sr Consumer Research Analyst

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