VP Growth | Job in Chicago, IL. | Advantage Solutions | #2022-425267

Vice President of Growth

Agency Background:

We are a NY based full-service brand activation agency, with a focus on experiential, sampling and field marketing, with 500 employees strong that drives consumer participation in brands by making them more daring, imaginative, and of the moment. We are part of the marketing arm of Advantage Solutions, a newly listed public company with over $4B in revenue across 40 countries, which means we have an incredible amount of exposure and support to the brands we work with.

Sunflower Group, however, continues to be rooted in our home-grown agency start-up mentality, where Culture is a major part of our secret sauce. And with a highly collaborative team engrained with an entrepreneurial spirit, we have passion for everything we set out to do. Minds wide open, we are a collection of blue-sky thinkers, strategists and down-to-earth doers, creating moments that elicit emotion, drive action and impact business.

Take this opportunity to join an award-winning brand activation agency and build your career working with amazing people in a growing industry!

What we offer:

  1. Virtual and collaborative work environment with all the technology support you need to do your job
  2. Access to 100’s of CPG companies within our Advantage sales and brokerage organization
  3. Close partnership with a senior new business minded Senior Leadership Team
  4. Matching 401K
  5. Competitive benefits
  6. Employee-activated culture driven from the top down
  7. Unlimited vacation policy – we work hard but we play hard – family is a focus

Position Summary: VP Growth (Business Development)

The VP, Growth (business development) is responsible for supporting business development for Sunflower Group from lead generation, proposal development, pursuit engagement and pitch management.  This new business leader will be responsible for driving both internal Advantage sourced and external active pitches efficiently and effectively.  In this role, you will quarterback each pitch, responsible for managing every moving part from start to finish.

The VP, Growth (business development) works directly with senior agency leadership to develop agency marketing strategy and tactics.? They will partner with across agency disciplines - client services, strategy, creative, production, social, and analysts to drive agency growth initiatives. 

General Responsibilities

  • Lead the agency’s business development capability to achieve growth targets reporting directly to Agency President
  • Drive lead-generation and new business conversion
  • Build and develop and active new business pipeline
  • Leverage agency subject matter experts to respond to key opportunities, helping to cast and harmonize pitch teams
  • Play an active, external-facing role in the broader market/industry as a thought leader to elevate our brand in generate leads
  • Create and manage CRM outbound campaigns utilizing Hubspot
  • Collaborate with agency leadership to develop content marketing, case studies, and marketing strategies to promote our brand, value proposition and competitive positioning
  • Filter and qualify inbound new business leads, crafting appropriate response strategy and agency investment
  • Develop RFPs/RFIs and presentations that tell a compelling narrative to clearly articulate our value proposition and what sets our brand apart.
  • Develop and maintain the assets/collateral, case study library, pitch presentations, content calendar, and marketing campaigns
  • Engage search consultants to fuel the new business pipeline, utilizing and expanding an existing network of contacts within the industry
  • Partner across the Advantage Marketing Partners network on key new business opportunities
  • Understand the current marketplace to ensure our service offerings remain relevant and aligned with emerging trends and market demands
  • Using best practices, drive a new business process and plan that fosters creativity and integration
  • Collaborate with internal teams to develop SOW’s, MSA’s and contracts
  • Identify and manage industry relevant awards and related submissions
  • Work in tandem with our VP social team leader to drive culture and industry reputation

Supervisory Responsibilities

Indirect Reports

- Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel Requirements – up to 20% of your time

Minimum Education Qualifications

Education Level: (Required):            Bachelor's Degree

  • 5+ years’ experience in team management (of direct and indirect reports)
  • 7-10 years of experience in management/leadership in creative agency development role

Position Qualifications

  • Previous experience leading business development in advertising, experiential, public relations, marketing communications, or a related professional services industry (Agency experience is preferred).
  • Well-organized, detail-oriented, and able to handle a fast-paced work environment
  • Track record of achieving growth targets and new business quotas
  • Proven ability to write compelling business development plans and content (RFP, RFI’s, presentations)
  • Integrated marketing experience across experiential and content marketing, CRM, field marketing, digital and social
  • Ability to multitask and manage multiple opportunities at the same time
  • Strong deck writing and presentation skills and the ability to apply them in a range of presentation settings
  • Exceptional attention to detail in all written work and content
  • Collaborative, team player with a positive attitude
  • Creative and strategic thinker
  • Ability to build relationships at all levels internally and externally, and sell ideas and a suite of services
  • Understanding of brands and how to activate them to engage, convert and retain consumers
  • Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers

Additional Information Regarding Advantage Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Advantage reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law.  Advantage shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

VP Growth

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